It’s January second, and if you need that extra bit of motivation to keep your resolutions, DJ Khaled is here to help you out! Early yesterday morning, Weight Watchers named DJ Khaled their social media ambassador, and it looks like their combined efforts to assist in slimming down is achieving an active growth!

Khaled’s taken to Instagram to document his weight loss journey. According to Khaled, he’s already down 20 pounds, and credits his desire to get in better health to his son Asahd.

Additionally, in just one day, Khaled’s involvement is benefitting Weight Watchers as well. Bloomberg reports that since yesterday, the company’s shares have increased over 7%. Khaled is part of Weight Watchers’ “Freestyle” campaign, which CNNMoney states already features ads with Oprah Winfrey (who now owns 10% of Weight Watchers) and looks to continue the company’s 2017 300% growth in the new year.


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