It’s January second, and if you need that extra bit of motivation to keep your resolutions, DJ Khaled is here to help you out! Early yesterday morning, Weight Watchers named DJ Khaled their social media ambassador, and it looks like their combined efforts to assist in slimming down is achieving an active growth!
Khaled’s taken to Instagram to document his weight loss journey. According to Khaled, he’s already down 20 pounds, and credits his desire to get in better health to his son Asahd.
Additionally, in just one day, Khaled’s involvement is benefitting Weight Watchers as well. Bloomberg reports that since yesterday, the company’s shares have increased over 7%. Khaled is part of Weight Watchers’ “Freestyle” campaign, which CNNMoney states already features ads with Oprah Winfrey (who now owns 10% of Weight Watchers) and looks to continue the company’s 2017 300% growth in the new year.
View this post on Instagram
PART 1. 🔑🔑 MAJOR KEY ALERT!!! 🔑🔑 In full 2018 🔑🔑 MAJOR KEY ALERT!!! 🔑🔑 In full 2018 mode…excited to be living this #WWFreestyle life with you. I already Got rid of 20 pounds and ready for more. Ride with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured what I love about this it’s a life style and I still can enjoy at the same time ride wit me though this journey ! I CAN SHOW YOU BETTER THAN I CAN TELL YOU … I’m so focused let’s go!! @weightwatchers (People following the Weight Watchers plan can expect to lose 1-2 lbs./week.)