It’s a busy day to be DRAM. Not only did we get a fun seasonal holiday spot for Sprite with LeBron James, but a new track featuring Playboi Carti which packs some cool visuals as well.
First, the DRAM Sprite commercial has officially gone into circulation. Emulating the style of our favorite claymation Christmas specials, DRAM gives his take on “It’s the Most Wonderful Time of the Year” by highlighting this year’s reason for the season: new Cranberry Sprite. King James tossing him the can makes for the most touching bit of Christmas capitalism since we had seasons greetings in our souls via yummy Fruity Pebbles in our bowls.
As if that weren’t enough, DRAM and Playboi Carti transform into the Peanuts gang for the animated promo clip for “Crumbs.” It’s a fun one to repeat back-and-forth dances to, so pick up some new sweet moves for the holidays!