Imagine this: you’re Eminem, you’ve just poured a bowl of delicious Frosted Mini-Wheats, and all of a sudden Jessie Reyez rushes you with a knife and beats you up.

So goes the plot of Eminem’s new video “Nice Guy.” Here, Em is on the receiving end of the violence his music has depicted against the women in his life as Jessie Reyez just brutalizes him. 

While there’s no director credit, “Nice Guy” does fit in with the turbulent visuals the rest of Em’s surprise Labor Day album Kamikaze has been receiving. Does this mean his next album will be a peaceful “Rebirth?”

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