Evan Agostini/Invision/AP, File

It’s been almost a month since the surprise release of Eminem‘s Kamikaze album, and – as if the project’s lyrics didn’t heavily convey this – Mr. Mathers does not take any criticism well at all.

Now with the album’s print advertisements beginning to run, Em is seen taking the same jilted revenge response to Kamikaze‘s critics. This time, it’s not his peers behind the mic, but the actual reviewers themselves.

Parodying the “For Your Consideration” full-page ads that promote movies and albums around award nomination season, Kamikaze proudly boasts “Not For Your Consideration” with a list of negative reviews of the album, followed by the album’s successful numbers and a sarcastic “thanks for the support.”

Eminem, who turns 46 next month, already lit the fuse for beef season in the studio. Will this also set the trend of rappers coming at journalists?

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