Shady’s back, tell a friend.

After drawing the world’s attention with his visceral anti-Trump cypher at the BET Hip-Hop AwardsEminem‘s following up the bluntness with a surprisingly subtle and laugh-out-loud hilarious send-up of anti-depressant commercials with his Revival campaign, hinting that a new album is on the way.

Billboards promoting the fictional treatment have gone up in major cities, with our first nationwide glimpse coming through a hidden placement on Eminem’s manager Instagram.

The ads include a website and phone number. The page, askaboutrevival.com contains a delightful spot-on commercial poking fun at the pharmaceutical advertising industry. The rest of the page contains lists of side-effects and references to Eminem lyrics ranging from Em’s deep-cut ’98 Rawkus single “Any Man” to 2011’s “I Need a Doctor” from Dr. Dre‘s aborted Detox to, of course, his biggest hit “Lose Yourself.”

The pure fan service continues when you call the number 1-833-2GET-REV and hear an automated voice read you Revival information as you wait on-hold to a muzak piano arrangement of Em’s “Love the Way You Lie.”

While we have no inkling of release date information or the project’s contributors, we do have a title in Revival accompanied by the funniest Eminem’s been in years. 

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