Minneapolis emcee GainesFM just dropped a dynamic visual for his new single “Blame.”
In a similar fashion to his summer anthem “Southside” and the title track off his Smile EP released earlier this year, Gaines opts for a sing-rap style guided by autotune on his new cut. While typical GainesFM tracks are packed with an in-your-face, braggadocious attitude, “Blame” leans a bit towards the romantic side.
While GainesFM tries to figure out who’s to blame in the downfall of his relationship, fellow Minneapolis hip-hop artist Shawn Lyricz matches his energy in a guest verse. Lyricz sings lovelorn lines like, “Never put my trust in you, what am I supposed to do?”
The matching visual is just as experimental as the new sound GainesFM is exploring. The video for “Blame” was directed and filmed by Minneapolis photographer/videographer Robert Henry. True to Henry’s style, the clip features fast edits that ride the song’s beat, and follow GainesFM from a wheelie-popping solo motorbike ride to an intimate meeting with a love interest during a night out in downtown Minneapolis. Superimposed on the visuals are futuristic 3-D graphics done by Tyler Weber and Kevin Shain of Laser Design Inc.