Drake recently released Please Forgive Me, a long-form music video/musical blending seven tracks from Views into a tale that mixes the drama of Indecent Proposal with car chases and assassins.
Reportedly shot over a week in Johannesburg, South Africa, before his Summer Sixteen tour, the short-film action opus approaches Beyoncé’s Lemonade as a grander stage for an artist to bring the visions of songs to life. Please Forgive Me feels like a first draft of Drake’s inevitable domination of the silver screen. Tie-in the fact that it’s an Apple Music exclusive and you have what may be the new template for visual-music-rollout.
But Please Forgive Me is as much Drake’s baby as it is that of director and co-writer Anthony Mandler, who penned the script with Apple Music Head of Content Larry Jackson. Mandler, who previously directed Jay-Z’s “Holy Grail” and “Run This Town,” Nicki Minaj’s “Starships” and Drake’s own “Fancy,” has been attached to the in-development action film Tokyo Vice with actor Daniel Radcliffe, so perhaps his choices in Please Forgive Me are an example of what type of action he can bring into cinemas.
Please Forgive Me can be seen by Apple Music subscribers here.