One of hip-hop’s most compelling new artists is J.I.D. Giving us a rare peak behind his mystique, J.I.D. gets vulnerable in his new commercial for Reebok.

Part of Reebok’s “Redefining Classic” campaign, the Dreamville member reveals how he got his rap name from his Grandma and where his own unique style comes from.

While we still don’t have a release date yet for Revenge of the Dreamers 3, cool clips like this are just enough to hold us over.

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