Rick Ross put some issues with Birdman into visual form.

Few artists have as impressive of a win/loss record in rap beefs as Rick Ross. Eleven years after his Def Jam debut, he’s still going toe-to-toe with the names few dare to challenge. As the Rick Ross-Birdman beef escalates, it’s now crossed over into the video world with “Idols Become Rivals.”

Using a surprising amount of non-subtle Biblical imagery, opening with both a Baptist sermon and a burning bush, it’s a scathing indictment accusing Ca$h Money’s entire legacy of riches and “bling bling” to be rented, leased and counterfeit. Ross, meanwhile, shows off his estate, sips his champagne and lives not just like a “boss” but a video game’s castle-dwelling “end boss.”

Notable about the clip is a cameo from one-time in-house Ca$h Money producer Bangledesh, who produced both “A Milli” and “6 Foot 7 Foot” for Lil Wayne and wound up having to take legal action multiple times to collect royalties.

While Birdman had previously used a Rick Ross lookalike in his latest video, he’s stated in interviews that a full-fledged response record wasn’t of interest. We’ll see if “Idols Become Rivals” changes that stance.

– Take that, take that, Forbes named Diddy the world’s highest-paid celebrity.

– Another day, another Kodak Black collaboration, this time he links up with Plies for “Real Hitta.”

A$AP Ferg celebratedTraplord Tuesday” by releasing three new tracks.

Killa Season has returned as Cam’Ron announced the forthcoming release of two albums, a movie and dropped his Ric Flair-sampling new single “D.I.A. (Done It All).”

Mr. Lif and Akrobatik have reunited as the Perceptionists with a new track “Hose Down.”

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