In D.R.A.M.‘s new video for “Gilligan,”  Juicy J and A$AP Rocky join him for a look back at the backsides of 50 years ago.

Directed by British photographer Nadia Lee Cohen, a specialist in the ’60s aesthetic, the video captures not just the fashion and colors of the decade, but the campy sci-fi elements as well. Seeing the three rappers use a very mid-century BBC method of removing the butt from the pants of those passing by is masterfully done to the point of being downright inspired.

It’s a bold choice going for something so hyper-stylized as opposed to a straight riff on Gilligan’s Island, but that bold positivity is why we positively love D.R.A.M. so much.

– Frank Ocean blessed us with a Hello Kitty-assisted sing-along video for his surprise new track “Provider.” 

– It’s that time of year for new E-40 and he did not disappoint with the NBA Young Boy and Yo Gotti-assisted “Straight Out the Dirt.” 

– DJ Kay Slay invites you to catch some drama with his new video “Wild One” with Rick Ross, 2 Chainz, Kevin Gates and Meet Sims.

– Busta Rhymes and DJ Khaled are having a breakdance battle and want you to join in.

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