Kendrick Lamar has set some ridiculously high standards for the videos from his latest album, DAMN. “Loyalty” with Rihanna might be the most striking. 

So many images are now burned into our brains here as RiRi and KenKen flex their devotion. A gargoyle, street fighting, even street sharks (but not these Street Sharks) all pop up before sinking into the streets.

Directed by Dave Meyers and the Little Homies (aka, Kendrick and Dave Free), it’s a bold move to release something this memorable a week after MTV Video Music Awards nominations were already named. At least Kendrick and Rihanna gave us six months warning to somehow attempt to top this before Valentine’s Day.

Black Thought and ?uestlove will be executive producing The Rap Yearbook for AMC.

– Lecrae’s new video “I’ll Find You” with Tori Kelly benefits St. Jude Children’s Research Hospital.

Page Kennedy remembers playing Sega Genesis on Ice Cube‘s tour bus.

Brockhampton’s Kevin Abstract concluded their Vice series with a bold new video for “Miserable America.” 

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