As if 2017 wasn’t already the year of Kendrick Lamar, the final few weeks have shown no signs of slowing down for the critically acclaimed and universally beloved MC. The hip-hop shoe world stopped last night when, out of nowhere, Kendrick took to Instagram to post the world’s first look at the Nike Cortez Kennys.

A sleek color scheme with the reminder “DON’T TRIP” – which takes on a whole new meaning when traveling on foot – the Nike Cortez Kennys look to be some of the slickest new kicks we’ve seen this year.

This isn’t Kendrick’s first foray into the shoe world. He parted ways with Reebok last summer, and Kendrick’s recent penchant for rocking Cortez shoes has lead to speculation that his own signature brand would be on the way. Kendrick wore the shoes while performing “HUMBLE” at Kobe Bryant‘s retirement party.

View this post on Instagram

DON'T TRIP. CORTEZ KENNY

A post shared by Kendrick Lamar (@kendricklamar) on

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