Photo by Darin Kamnetz

We all have different reasons for deleting our respective social media accounts. Some of us do it to filter out distractions while working on a big project, other times we just need to unplug from the digital rat race. But when British indie-pop stars The 1975 delete their social media accounts, it usually means big news is just around the corner.

On Sunday night, The 1975 released one of their uniquely cryptic, puzzle-within-a-puzzle Instagram posts before launching a full social media blackout that even includes the band’s official website. The band’s faithful fans immidiately caught on and began speculating wildly that the band might be on the verge of releasing new music as early as this week.

Enigmatic posters featuring The 1975’s rumored album title Music For Cars have also appeared in and around merry old London town.

This isn’t the first time that the band has pulled this stunt either, the rollout for The 1975’s last album I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It also featured disappearing accounts and more painstaking, enigmatic clues than last night’s episode of Westworld.

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