Los Angeles rapper Evidence has had no shortage of tremendous visuals with each single from his latest Rhymesayers release Ready or Not. Tapping in perfectly to those July summer memories is his latest clip – “The Factory.”

Directed by Jason Goldwatch, the tremendously edited clip channels memorable imagery of 80s Los Angeles and countless media summer break moments. Generations of classic MTV weave in and out of the colors, making the perfect contrast for the warm Twiz the Beat Pro production.

Evidence himself has said of the video  “This is my real hair before I cut it. Hope you enjoy!”

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