In a very cool new video for their track “Curves,” Gucci Mane and The Weeknd proved there can never be too much of a good thing. About a dozen duplicates of them showed in the same alley to perform their parts from “Curves.”

Directed by frequent Vince Staples collaborator David M. Helman (he did the fantastic “Big Fish” video), “Curves” has some of the coolest visuals we’ve seen in a hip-hop clip this year. Something of a spiritual successor to A Tribe Called Quest‘s “Dis Generation,” it’s a very inventive clip that shows what happens when technology meets showmanship.

“Curves” closes a big week for Gucci after re-upping with Atlantic for $10 Million and fine-tuning his deal with Reebok, and confirming yet another album.  

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