We’re less than a week removed from the release of Kendrick Lamar’s latest project DAMN, and maintain the freshness is the new music video for “DNA” with Don Cheadle.
Featuring the beloved actor in an interrogation role, he seemingly becomes possessed before kicking into an intense hyperkinetic exchange with Kendrick through channeling his lyrics.
Credited to “Nabil & the little homies” – Kendrick and in-house director Dave Free who previously directed ScHoolboy Q’s “Man of the Year” and Kendrick’s “Poetic Justice” – this video pairs perfectly with Mike WiLL Made It’s pulse-pounding production.
Halfway through, the video shifts to the same-style fast-paced striking visuals we received from Kendrick’s “Humble” video. We get fast cars, Kendrick in a casket and ScHoolboy Q punching us out with the coolest pre-punch taunts this side of Don Flamenco.