Matt Sayles/Invision/AP

It seems the roll-out for Ariana Grade‘s new album Sweetener is full of surprises each day! How does one follow-up getting matching tattoos with Saturday Night Live‘s Pete Davidson? Why, a new music video with Nicki Minaj that’s a Reebok-exclusive of course!

That’s right, the music video is in the hands of beloved shoe creator Reebok. It’s a very shoe-centric video, making this about as artsy as product placement gets. Sweetener still doesn’t drop until August 17, so we presume more commercial tie-ins and celebrity tattoos are just around the corner – and we’re all here for it!

Check out Grande’s “The Light is Coming” video here.

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