While the Japanese are observing 2017 as Year of the Rooster, we feel confident that this year may already be better qualified to be called Year of Migos. The Atlanta rap trio has had a special place in our hearts and playlist since 2013’s “Versace,” but now it looks like the consistently viral innovators of flow are finally taking hip-hop’s throne.
That’s not to say their 2016 was anything to sneeze at. A pre-breakdown Kanye West signed them to his G.O.O.D. Music imprint last September, and their “Look At My Dab” single from the previous year had the lasting impact to penetrate pop culture well through the calendar change.
But all it took Sunday night was a shout-out from Donald Glover during his Golden Globes acceptance speech for his show Atlanta acknowledging the group, not for their contributions to the series, but for their song “Bad and Boujee” being really, really good. (Notably this sentiment was absent from Meryl Streep’s speech, which could have been what drew President-elect Trump’s ire)
As a result, “Bad and Boujee” is now the group’s first #1 on the Billboard Hot 100. Billboard also reports the shout-out lead to a 243 percent increase in Spotify streams with 3.6 million YouTube views over the following 24 hours. The Metro Boomin and G Koop produced track will appear on Migos next album Culture, out January 27.
Fans excited for Culture can also hold themselves over with the second single “T Shirt,” released last weekend.